Åhlén management team allowed to leave when Ayad Al-Saffar becomes CEO

Weronica Nilsson, Agneta Larsson, Sema Söderhäll, Ebba Kilman, Charlotte Wessman and Sabina Lerne are all forced out of Åhléns as part of Ayad Al-Saffar’s takeover as owner and CEO.

– It is a management group with great competence, commitment and a heart for Åhléns who are leaving the company and I want to thank them for the fantastic job they have done, says Ayad Al -Saffar in a press release.

The purchase of Åhléns was announced at the end of June and was approved by the Swedish Competition Authority at the end of July. The transaction closed on August 15.

READ ALSO: Experts in the Åhléns case: “An owner with an unsentimental attitude”

– Now that I’m taking over as CEO, I want to build a whole new team and management team of my own while simplifying the organization and shortening the decision-making paths. Work is in full swing and I look forward to showcasing the new management in the future,” says Ayad Al-Saffar.

In 2021, Åhlén’s loss increased from -331 million crowns to -152 million crowns, according to figures from Axel Johson, then owner.

– I have been watching the long-time brand for a long time, and now a big dream has come true. However, the journey has only just begun, and with the help of my new colleagues, I want to continue to make Åhléns the obvious meeting place, and I won’t give up until we transform the business. in black, says Ayad Al-Safar.

The management team that is now allowed to leave the company is a relatively newly recruited team. Finance manager Sabina Lerne arrived in Åhléns in May. Agneta Larsson, HR work manager, arrived in Åhléns in January. Logistics Manager Selma Söderhäll started at Åhléns in September 2021. Marketing Manager Charlotte Wessman started in March 2021. COO Ebba Kilman arrived in Åhléns in August 2021. Communications Manager Weronica Nilsson has worked for Åhléns for several years.

READ ALSO: Åhlén’s new owner on the supermarket – and his future ambitions: “I want to open more big stores”

Binnie Hale

"Professional food trailblazer. Devoted communicator. Friendly writer. Avid problem solver. Tv aficionado. Lifelong social media fanatic."

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