Ciesse Piumini allies with Alberto Tomba. The famous skier, one of the greatest champions in the history of Italian and international sport, has signed a partnership with the outerwear brand for exclusive projects. “We are both always linked to nature, to authenticity, to freedom and to the pursuit of challenge and moreover it is an entirely Italian brand: the characteristic traits of our personalities represent the perfect basis on which to build an ambitious and winning project “, declares the sportsman in a note.
It echoes her Fabio Primerano, Executive Chairman of Ciesse Piumini: “With fifty victories in the general classification in the World Cup, 2 gold medals at the World Championships, 3 Olympic gold medals and 89 podiums, Tomba is the first Italian skier in history in number of successes and, beyond being engaged today in the promotion of sporting activities, it represents an important example of dedication and dissemination of sporting values and the spirit of competition. This is why Ciesse Piumini decided to approach him and today our brand has chosen him as an ambassador to create and disseminate a message of consistency and truth so linked to the roots of our brand ”. Review also shared by Marco colacicco, chairman of the executive committee of environment, historic listed investment holding company to which the label belongs: “This important partnership, strongly desired by all of us for the perfect identification between the values of Mittel and those expressed by Alberto Tomba, is part of our strategic plan which aims to increase the value of a brand, the excellence of made in Italy, like Ciesse Piumini. In fact, we are convinced that Alberto Tomba is a perfect ambassador because his name is not only linked to the idea of a strong and winning Italy, but is also very appreciated abroad, where we aim to grow. in a significative way “.
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