Citterio is the official snack sponsor of the “La Prima Estate” music festival in Lido di Camaiore – Newsfood – Nutrimento e Nutrimente

Citterio will be the official snack sponsor for two consecutive weekends, on June 16-17-18 and June 23-24-25, of the music festival “La Prima Estate” to be held in Lido di Camaiore (LU). This is the second edition of the Tuscan event which will see artists of the caliber of Jamiroquai, Nas, Kings of Convenience, Dardust and Alt-J take to the stage. A rich line-up that includes different genres and trends, also from the international scene and that combines alternative sounds on stage: classic rock, indie and dance, but also rap, jazz and DJ sets.

The historic sausage company will be present in Parco Bussoladomani, a large green space 50 meters from the sea where the festival will take place, with a scenographic pavilion where the public will have the opportunity to participate in a fun and exciting game. The lucky ones who tag @citterio_italia on their social channels and post a story will be able to receive a Citterio snack as a prize. Two weekends on the Tuscan coast dedicated to fun, good music and relaxation to be enjoyed together as the first taste of summer.

There is a wide range of snacks: from Irresistibili, the classic 100% Italian salami sticks, to Irresistible snacks, combined with salami sticks/salami with breadcrumbs, in a convenient flow pack, to be enjoyed anywhere and anytime as they can keep out of the fridge, until Unduetris! several slices of salami or cooked ham combined with slices of sweet cheese and croutons, also available in the new gluten-free and lactose-free version, a tasty and welcoming snack.

“Our presence at La Prima Estate is an important sign that shows how the company is increasingly attentive to knowing and approaching the habits and passions of younger people – says Alessandro Riva, marketing director of Citterio -. A festival of such importance will attract thousands of people from different parts of Italy and Citterio, riding on the combination of snacks and music, will aim to make his products known and appreciated. In fact, we have been at the forefront of the snacking world for quite some time, with products that also reflect the new needs of younger consumers, always on the go and looking for quick and convenient snacks without sacrificing quality and taste, to be consumed. every occasion and to share in company.”

In the hours before the concerts there will be the opportunity to spend a few hours relaxing on the beach or in the pine forest or participate in the numerous activities offered, to live unique experiences: sports activities such as cycling, surfing, soup, or yoga on the beach, shows cooking on the sea and hiking in a perfect atmosphere, like a real vacation.

The snack is synonymous with sharing, a moment of leisure and relaxation, whether you enjoy it on the beach or watching the concert – say the organizers of the event – We are very happy that Citterio is by our side and that he embraced the innovative holiday concept musician; the snack offer and the engagement proposed by Citterio fit perfectly into the context of the La Prima Estate festival.”

Throughout the event, a catering area will be set up inside the Bussoladomani park, where you can also buy and enjoy the Citterio snacks, protagonists of the musical event.

Winston Ferguson

"Total travelaholic. Subtly charming zombie geek. Friend of animals everywhere. Music buff. Explorer. Tv junkie."

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