Eton opens new stores – and updates existing ones

Madison Avenue, Manhattan, New York is home to clothing brands such as Burberry, Gucci, Cartier, Lanvin and Hermès with some of their finest boutiques. And soon also the Swedish manufacturer of shirts and accessories Eton.

In a press release, they describe the address as “a perfect corner location with a wrap-around glass facade” that “complements Eton’s existing store in midtown Manhattan.” The store is expected to open in the fourth quarter of this year and is part of a series of expansion plans, some of which are still pending.

Close up of Eton’s new store concept.

Photo: Press picture

What is clear, however, is that Eton, which was founded in 1928, is working with international design agency Quadrant Design to update the design of its stores.

In the press release, the brand describes its new design thus: “Art deco-inspired elements meet a minimalist and timeless design in homage to the origins of the brand. Customers are greeted by an airy environment with clean lines that frame the range against a background of muted tones with harmoniously blended natural and industrial materials such as marble and brass. The tortoiseshell pattern contrasts with Eton’s signature deep navy color which enhances the design and brings the stores to life. The brand’s commitment to sustainability has been present at every stage of the design process. The overall theme reflects Eton’s heritage of innovation and timeless elegance.

Picture 1/2 International agency Quadrant Design was commissioned to update the design of Eton’s store.

Photo: Press picture

A new flagship store in the home country is also on the horizon for Eton, which plans to open a store on Birger Jarlsgatan in Stockholm. “An address surrounded by other luxury brands that together create a complete shopping experience,” the company writes.

The Stockholm store will open in the second half of 2024.

Binnie Hale

"Professional food trailblazer. Devoted communicator. Friendly writer. Avid problem solver. Tv aficionado. Lifelong social media fanatic."

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