Here, the telecom operator wants to work with its customers: “Tell us about the future”

They themselves call it a modular hybrid store. Today, Tele2 Labb opens its doors in the center of Täby. A store where visitors can see and test the products of the future.

– We want to advance development with smarter products and services. Tele2 Labb is built in a modular way and will constantly evolve according to new products and customer needs. It will be a place where we can learn more about the future with our customers. For now, we are severely limiting the number of visitors, but we will still learn a lot and thus be ready with even smarter store concepts when the pandemic is over, explains Karolina Wittgren.

Among other things, the store is the first in the world to have a 5G base station so that visitors can test products with this connection.

A machine that prints cell phone cases with its own images, Xiaomi’s smart laser and mini projectors, and Sony’s worst headphones are other things that are promised.

The store is built in modules which can be changed at any time.

Visitors can also explore the Google Nest Hub and a whole ecosystem of smart products.

Tele2 is also launching a new concept of in-store service where the customer can get advice, support, installation help and more.

– We want to encourage visitors to walk around and think with us about the products and needs of the future. Visitors with less technical experience can get help from our experts, while tech fans can certainly learn something while we show them new products. The store will be an open hub where we can quickly test, remodel and develop with our customers, explains Karolina Wittgren.

Due to the pandemic, the number of visitors who can stay in the store at the same time will be severely limited at first. Other measurements were also taken, including an inlet temperature gauge.

Winston Ferguson

"Total travelaholic. Subtly charming zombie geek. Friend of animals everywhere. Music buff. Explorer. Tv junkie."

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