Here’s Kappahl’s new logo – and more changes to come

Today, Kappahl is launching a new logo. It becomes a little softer, a little fuller and the capital letter ‘A’ which symbolized the founder of the chain, Per-Olof Ahl, disappears.

– Our own heritage is unique. Therefore, we analyzed our graphic history and took inspiration from Kappahl’s confident expression in the 70s. Round geometric shapes that stand out and a slightly heavier font recreate the graphic character without straying too far from the spot. where we are today, explains Madeleine Ahlström, Marketing Manager at Kappahl.

The new logo is the first step on a great journey of change.

But the logo is just the state of a great journey of change. A new brand strategy has been developed with the ambition to evolve Kappahl’s position towards a more value-oriented brand, the chain wrote in a press release.

– Now begins a new phase in the history of Kappahl. Many parts of Kappahl will be developed and modified in the years to come. Our goal is to create inspiring customer meetings every day, says Elisabeth Peregi.

The path of change has long been pursued internally and in dialogue with the target group.

– During the past year, we have in talks with our customers have strengthened to develop our brand and our position. The work made the Kappahl team stronger and even more goal-oriented, says Elisabeth Peregi.

– The new logo represents the future Kappahl. This is a first signal to our customers and to the rest of the world about everything that is happening at Kappahl.

READ MORE: Conclusion – this is what happened to Kappahl during the pandemic year: “It could have been worse”

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