Last fall, Interflora started selling green plants online with the new business area Green Flora.
The company is now expanding its offer with Interflora Home.
– Interflora Home is the next step in further building a lifestyle brand and is a natural addition to our gift business, says Nina Lindvall in a comment.
In its new business, the company will complement its current offering with an assortment for those who want to decorate with flowers and plants in the spotlight.
There will be an expanded range of cut flowers, bouquets, quality plants as well as pots, vases and other accessories from major brands.
– Interest in green plants and flowers continues to increase and we see great potential in buying plants online. Our goal is to be Sweden’s most inspiring online store for blossoming, green interior details, says Nina Lindvall.
Inflerflora Home will be available online and in stores across the country.
Interflora had a successful 2020 where the company broke sales records. Interflora AB achieved a turnover of SEK 763.9 million, an increase of almost 100%.
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