ROMA – Lazio announces a new partnership agreement. In a note published on the official site, here is the commercial news: “SS Lazio SpA is pleased to announce a partnership agreement with Binance, which becomes the Club’s new main Jersey sponsor. Binance is a leading blockchain ecosystem and cryptocurrency infrastructure provider, with millions of users around the world. The partnership between Binance and Lazio as the main sponsor of the jersey has a term of two years with an option for a third year, for a total value over the three-year period, between fixed and variable, of more than 30 million dollars. ‘euros’. The Binance brand will debut on the Lazio jersey and in all communication activities from the upcoming home game between Lazio and Inter.“We are very satisfied with this new international collaboration. Partner with Binance – said President Lotito – it will allow us to expand our digital presence and connect with fans and followers around the world like never before ”.
Lazio enters the world of Fan Tokens
The Biancoceleste club, like various Italian and international clubs, enters the world of Fan Tokens. Binance, in addition to sponsoring the first team jersey, will exclusively distribute Lazio-branded Fan Tokens. The launch of the Lazio Fan Token will take place in the coming weeks and will immediately involve the large Biancoceleste community and football fans around the world. Lazio Fan Tokens will allow fans to actively participate in club life, through dedicated surveys and other interactive activities that will be developed during the season. “Engage our fans with this kind of technology and leverage Binance’s reach – underlines President Claudio Lotito – will open new horizons for the development of the Biancoceleste brand in the near future. With Binance’s Contribution, We’ll Bring Lazio Fans Around The World Even Closer To Club Life”. Changpeng “CZ” Zhao, CEO and co-founder of Binance, commented: “Lazio fans will be able to collect Binance Fan Tokens and NFT offers, enjoy exclusive voting rights on certain Club decisions, unlock Fan Badges and receive unique rewards based on their level of engagement, collect signed products and even meet their own champions. the heart in person “.
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