05/21/2021 – 10:28
- The 24-hour sports news channel will now be available exclusively as part of the entertainment package or by ordering a Sky ticket
- Charly Classen: “In the future, our customers can expect even more exclusive news, backgrounds and, most importantly, live windows in current Sky broadcasts”
Unterföhring, May 21, 2021 – Sky Sport News will again be available exclusively to Sky customers in the future. Germany’s first and, to date, only streaming sports news broadcaster was broadcast on December 1, 2011 and, after five years of pay TV, switched to free TV in December 2016, where it was able to continue to increase its popularity. Now, shortly before its tenth anniversary, it returns to as added value exclusively for all customers Sky Subscription, in which it is part of the entertainment package and when ordering a Tickets to Heaven will be admissible.
The change will take place at the end of July, well before the start of the new football season at Sky with the opening match of the 2nd Bundesliga and the opening of the Tokyo Olympics.
Charly Classen, Executive Vice President Sport of Sky Deutschland: “Thanks to the free TV showcase, all sports fans in Germany have been able to take a look at the world of Sky Sport in recent years and convince themselves personally of the quality of our sports offer. With the Return With the Sky subscription, in addition to the new exclusivity, our customers can expect even more exclusive news, backgrounds and, most importantly, live windows in current Sky broadcasts. “
In addition to the rights broadcast live on Sky, Sky Sport News will continue to report on the most important events that interest and move sports fans in Germany. Sky Sport News already offers more than sports news. In nearly ten years of existence, the station has grown steadily and, in addition to exclusive news, also has a large number of regular talks, specials and other shows on its schedule. In addition, Sky Sport News has established the “Deadline Day” as a fixed date in the calendar of football fans and is also devoted to social issues with a sporting focus on thematic days, such as the German Diversity Day.
With numerous exclusive premium sports rights, Sky is the first address for all sports fans in Germany. In the future, the sports news channel will also play an orientation support role for subscribers to the sports package and the Bundesliga football package, in particular during the regularly loaded live sports weekends on Sky. Be it Bundesliga and 2. Bundesliga, DFB-Pokal, Premier League, Formula 1, Formula 2 and Formula 3, Liqui Moly Handball Bundesliga, ATP Tour, Wanda Diamond League or US PGA Tour golf and The European Tour: Among Other Things In Shape From live windows to current broadcasts, Sky Sport News shows customers the way forward for upcoming live events and crucial moments.
In addition, the principle of continuous information as well as the classification and analysis of current sporting events in their own formats and broadcasts remain the main pillars of the 24-hour sports news channel.
“More than sports news”: Talks, specials and other proprietary formats
The large number of regular lectures, specials and other internal formats in Sky Sport News’ program include the long-running “Sky90 – the Unibet Football Debate” and the “My Story – The life of … “, in which personalities are played to initiate themselves into the world of sport in their private environment. In addition, there is the weekly “Transfer Update”, which switches to daily mode in the weeks leading up to “Deadline Day”.
Even before each Bundesliga day, fans are at the right place on Sky Sport News. In the “Matchplan” tactical challenge, two coaches present their game plan for next day’s game to moderator Jan Henkel on Thursday. In addition, the preview magazine “Bundesliga Weekly” provides an overview of the German football upper house. In the “Last question, please!” and “Said. Wanted to say!” Sky Sport News shows everything you need to know about club press conferences ahead of Bundesliga matchday – both in the form of a live broadcast and in the analysis of the most important statements. In addition, “Premier League Compact” presents the highlights of the match day on the island.
Other formats are the innovative and interactive quiz “# KönigFußball – Do you know more than us?”, The motorsport magazine “Warm Up”, with which Sky Sport News starts every Formula 1 Grand Prix weekend , and many more from their own programs in which Sky Sport News is devoted to the highlights of qualifying and the race as well as to the analysis of the Motorsport weekend the following Monday.
Additionally, Sky Sport News is currently planning its own special formats and programs during the European Football Championship in the summer and in the run-up to the Tokyo Olympics.
External communications / Sports
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Original content from: Sky Deutschland, transmitted by news aktuell
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