October 12 was the sixth International Business Day. The event under the slogan “How to celebrate is only with you. Because the joint venture is a common joy” aims to appreciate and support entrepreneurs in the retail and service sector and to celebrate the ‘entrepreneurship
- Author: press material
- Data: 15-10-2021, 13:50
Business Day is celebrated simultaneously in 22 countries around the world
For the sixth year in a row, MAKRO celebrated International Business Day with the MAKRO and METRO wholesale networks in 22 countries around the world. Thus, the company thanks independent entrepreneurs and highlights the role they play in the daily lives of consumers, which is hard to imagine without a store around the corner, a coffee in a corner cafe or a family dinner at a favorite restaurant. The motto of this year’s Own Business Day – How to Celebrate Is Only With You – aims to promote the idea of supporting local small and medium entrepreneurs by increasing the frequency of visits to their favorite places to consumers.
The Own Business Day campaign for entrepreneurs started on September 6 and lasted until October 12. On the occasion of the holidays, a film was shown on large format screens in the centers of Polish cities: at the Rotunda and at the Warsaw Central Station, at the Poznań Główny station, at the Bagatela theater building near the old town in Krakow and the main train station in Katowice. MAKRO has also prepared many promotions and special offers for its customers visiting the halls. On the occasion of the Own Business Day, 3,000 key customers of the network received a special thank you from its representatives in the form of a box in the colors of the festival.
– This year, the idea of the Own Business Day to appreciate entrepreneurs running small and medium-sized local businesses seems more relevant than ever. The past year has been particularly difficult for them due to the pandemic. As a network of wholesalers, we support them on a daily basis by offering them both products and innovative solutions. – says Dominik Branny, president of MAKRO Polska.
Small and medium-sized enterprises not only have a positive impact on economic development, but are also an extremely valuable and inseparable part of local communities. This is why the Poles appreciate them. Whether it’s a cozy Italian restaurant, a little cafe around the corner, or a local 24/7 store, independent businesses play a vital role in the life of communities. local and are of great importance as suppliers of goods and services.
Own Business Day is celebrated simultaneously in 22 countries around the world, incl. in France, Greece, Turkey, India and China. In Poland, the organizer of this event is the wholesale chain MAKRO Polska, which carries out its mission of long-term partnership with companies in the SME sector. MAKRO consistently shows its support for independent business owners by offering them products, tools and services to increase their visibility, helping to bring the attention of politicians and community leaders to their struggles and advocating for independent businesses to every possible way.
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