Friday, July 1, at 6.30 pm, its indoor and outdoor areas Lumen Museum and AlpiNN Restaurant, two buildings that stand out for their minimalist and well-designed architecture, will host the fashion show, with free admission, “Bluehouse, the house you wear”, combined with the opening of the first night dedicated to Kronplatz By Night, an exclusive event on the main ridge of the Alps and the Dolomites that combines culture and fun in the magical atmosphere of Plan de Corones, in the province of Bolzano.

An event aimed at raising awareness of humanity in the idea of ​​designing houses with innovative design built with hygienic materials which in the form of roof and walls become our second skin. From this idea was born the collaboration of Bluehouse with Maison De Santis of Martin Alvarez, who for the occasion will show high fashion clothes made with the materials used for the construction of wooden houses.

It will be a unique experience of its kind, a magical fashion show in the name of innovation, synchronicity and sustainability. Natural insulation, breathable sheets and upholstery will be the raw material for any dress, materials that are fundamental in life to ensure a balance between the individual and the envelope that can come to life, in stunning and unexpected forms of elegance, thanks to the creativity and attitude of designer Martin Alvarez in experimenting with materials.

What is Bluehouse? Born and inspired by the lifestyle based on physical and mental well-being that distinguishes Ogliastra, the country of origin of the company itself, one of the regions of Sardinia located among the five Blue Zones of the world for the exceptional longevity of its inhabitants .

It is a new idea for the house in which the aesthetic beauty and lightness of the structure enhance the life experience. It is a smart home that is maintained, reducing polluting emissions to the planet. Created thanks to the avant-garde technique of a highly specialized team, the “Blu” houses are the result of the selection of the best products of the land, the study of the area and the comfort and know-how of living, the fundamental characteristics for obtaining a unique sewn product to the customer and the environment in which it is manufactured.

“Bluehouse was born out of a passion for life, for the environment and for man. A passion that has been handed down to me by the sages of the centenary. A knowledge produced by experience, a certain knowledge, in short, guaranteed,” he explains. Bluehouse CEO Marco Bittuleri, originally from Arzana in Oliastra.