This is the origin of the partnership between Axel Springer and Snapchat:

In addition to Bild and Insider, which are already active on Snapchat, the new partnership will also see the newsrooms of Welt in Germany, Politico in the US and Upday in Germany, Spain and Italy produce shows for Discover. Bild in Germany and Insider in the US will also bring entertainment and lifestyle content to Spotlight.

Another key part of the partnership is an augmented reality collaboration with FreeTech – Axel Springer Academy of Journalism and Technology. With support from Snap, FreeTech aims to teach the fundamentals of augmented reality and prepare the next generation of journalists to work with it. augmented reality. storytelling on Snapchat.

The two companies are also launching their first joint journalist development program with the goal of creating even more compelling news content on Snapchat. Axel Springer’s editorial staff selects young reporters for this. Experienced Springer writers are working with Snap to equip this group of journalists with the skills they need to create news content using the Snap camera while showing their personality. Journalists will share their content directly to their personal stories and on Snapchat. Their editorial affiliations will also be visible on their creator profiles.

Peter Würtenberger, Executive Vice President of Axel Springer, on strategy“I am very excited about our global content and technology partnership with Snap. Together, we will develop exciting new news formats for young audiences – with a more direct, personal and personalized approach that brings together the many great talents Axel Springer’s journalism in the foreground.”

Ben Schwerin, senior vice president of content and partnerships at Snap Inc, says“At Snap, we have always felt responsible for providing our community with credible information from reliable and understandable sources. We are very excited to be able to work with Axel Springer to create even more diverse and extensive information using innovative storytelling formats and the power of augmented reality to deliver local news content.”

Mathew Baynton

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