Cellbes recruits Ulrika Sjövall as brand and creative manager.

– Ulrika has the right background to take Cellbes further on our global journey. His experience in leading brand work and creative processes is exactly what we need in our ongoing change work. Ulrika is a highly valued leader with great humility and has the qualities to lead the team on an exciting and continuous journey of growth, says Commercial Manager Mini Darin.

Cellbes currently has sales in twelve markets. Last year, the company achieved a turnover of 620 million SEK, they write in the press release.

Ulrika Sjövall’s mission is to grow the brand and lead creative expression. She most recently comes from Home of ESS, where she was Creative Director.

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Prior to that, worked as Design Manager at Ellos for almost ten years.

– It is extremely exciting to be able to participate and take Cellbe’s strong brand to new heights. The company is in the midst of an expansion phase and I am happy to be involved and to lead the creative work with the team and to create an even more attractive offer for the client, she said to herself in a comment.

CEO Charlotte Nordén is also happy with the signing.

– We are very much looking forward, together with Ulrika, to advancing our mission and strategy with a new and stronger force, she said in a comment.