What is cutecore, the fall 2023 fashion trend from Japan

Extremely feminine, but also nostalgic and naive: headbands, bows, corsets, ruffles, tassels and other Victorian references, leg warmers and college socks, even soft toys used as accessories and a few street items to dilute — all naturally spiced with pastel colors, between shades of pink , white and heavenly. In short, combine all things more skin you can imagine and you will get it cute core.

As an aesthetic it comes straight from Japan, the home of all things “kawaii” (cute, lovely, skin, exactly) and it’s actually nothing new since it (at least here) represents the basis of popular culture. Recently, however, TikTok has found a new tag for it and the fan base universal for this style among influencers and nostalgics seems to be expanding visibly. Now, to understand its meaning cute core (the kawaiicore) as he lived in Japan, it would first be necessary to say a few words about “moe” culture.. By this concept, so widespread that it guides practically every marketing choice of every Japanese company (even in the most unexpected areas), we mean that sense of tender affection and innocence that imbue us with fictional characters the celebrities (as in the case of his and his idol) simply adorable. The culture moe That’s why in Japan there is a mascot for everything, because 2D characters often become testimonials for accessory brands and inspire hundreds of cafes and themed events. What does this have to do with fashion? It has to do with the moment that culture moe clashing with the all-Japanese trend of incorporating this tenderness into his appearance.

Hello Kitty, Cinnamoroll, Pompompurin and all other pSanrio characters are its foundation cute core. In Japan, where accessorize with gadgets of your favorite characters are on the agenda, these become plush purses, hair clips, maxi pendants to hang designer bags. Ever since Japan reopened its borders, hordes of tourists and influencers are rediscovering the fun of wearing tender things, re-interpreting cool what without the right styling could make you turn up your nose passing as cringe, to find that delicate balance.

THE flakes they go great, as does the hairstyles with braids and pigtailsthen we think pastel shades and delicate patterns. If it’s not really Japanese if it doesn’t exist contradiction basically the truth cute core often incorporates disturbing elements, even punk accents. And, since Victorian references are such an integral part of the look, here it comes to the rescue Vivienne Westwood, a cult figure for fashionistas in Japan, whose punk vein steeped in historical references also lends itself well to ensembles with a more influenced tone. Other designers who can be placed on the same wavelength are Simon Rochawhich often plays with the Loli aesthetic with layering, lace, draping, and Molly Goddard with his voluminous creations in tulle.

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The cute core it doesn’t have exact rules, one might say, but it includes many elements found in other subcultures and trends, starting with Japanese ones such asaesthetic decoration which is solely focused on stuffing yourself with kawaii stuffed animals and accessories or all its variations Lolita style with the theatrical skirts, corsets, ribbons and lace, but also some more recent and “international” trends such as ballet And block. It’s just that the latter seems to offer itself especially when you want it incorporate details skin in appearance that skillfully compensates with sporty elements and more attitude indifferent. Merger of reports in the world of football from core block with its slightly naughty femininity coquette, between party jeans and ribbons, tracksuit jackets paired with ultra-feminine micro tops, stolen playground jerseys and schoolgirl miniskirts, the style block it has now conquered many celebrities and among the major exhibitors are none other than Bella Hadid, Hailey Bieber and Rosaliawho loves details kawaii He always showed great passion for Japan.

And then here it is cute core, diluted and revised, may also very well infiltrate everyday life. It has to do with a sense of escape: the cute core exists in one dimension

naive who remembers the lost world of childhood, with all the things that inhabited it. and we know that resorting to the things we loved in the past is always better than living in a present that does not satisfy us.

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Winston Ferguson

"Total travelaholic. Subtly charming zombie geek. Friend of animals everywhere. Music buff. Explorer. Tv junkie."

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