when Art becomes Entertainment. Criticism of the exhibition

Enter a Renaissance monastery and find yourself immersed in one carpet of flowers oriental, crossing thresholds and come face to face with wide eyes from prying eyes, I get lost in mirror mazes and being catapulted into rooms full of balloons is a rather unusual experience.

A sort of Alice in Wonderland style tripwhich does not seem to have much to do with what we normally define 'art'.

However, that's exactly what makes it possible an exhibition with a strange and unusual layout, titled 'Enjoy. Art meets fun”currently underway in Rome at Bramante Monastery.

An exhibition that experiments and engages

By Danilo Eccher, is an exhibition created to engage the viewermaking it an integral part of the projects. He wants to show a different way of experiencing art and presents the languages ​​and poetics of some of the most important and provocative protagonists of contemporary art.

Alexander Calder, Mat Collishaw, Jean Tinguely, Leandro Erlich, Tony Oursler, Ernesto Neto, Piero Fogliati, Michael Lin, Gino De Dominicis, Erwin Wurm, Hans Op de Beeck, Studio 65, Martin Creed, Ryan Gander, teamLab, are the authors from exhibited works, joined by an underlying thread, fun.

“The dimension of pleasure, play, fun, extravagance have always been central components of Art”


(Danilo Ecker)

Why Art as a form of Entertainment?

It is clear from Eccher's words the meaning that the curator wanted to give to the theme of the exhibition. LARGE'Art as a form of entertainment, as a form of complex and playful interactionin the deepest and most etymological sense of the term: “having fun” in fact, from the Latin “divertere”, literally “to turn, take away”.

The one in progress at the Bramante monastery It is therefore an exhibition that aims to transport the visitor to a world playful but full of inspiration, which it wants to awaken feelings and reflections breaking it barriers that generally stand between the public and spaces of culture, which wants to reach the visitor's mind and play with their sensory perceptions. But above all he wants to prove this an exhibition does not necessarily have to be serious in tone to convey something to the viewer.

The itinerary is divided into 14 rooms, incl colorful shapes, strange machines, selfie stations and multimedia projects. The viewer is invited to proceed to a strange installation, breaking the rulesbut still participates, thanks also to the curators audio guides, on a journey that with its lightness aims to stimulate thoughts and thoughts.

Being amazed by the Fogliati mechanical prism is a refined, desirable effect that the idea that colors are only phantoms materializes before the viewer's eyes, that the retina breaks down. An almost religious simplicitythe artist's: only the light is deceivingwhich captures, a simple, direct, spiritual magic.

It's just as simple depth of Martin Creed's playful-conceptual installationswith his room full of balloons, which implements the ambient air and the idea that we are constantly modifying the world in which we are immersedthe world around us.

They are curious and full of sensation giant eyes by Tony Ourslerfunny but disturbing, each with a different story to tell, oi sophisticated virtual light effects from TeamLabwhich take form and change in contact with the public.

You are also amazed when you look at the room with Ryan Gander's work, in which a dancer, leaning against the wall, is surrounded by colorful figures, some tied to her hands. An unusual combination, dissonant and not at all direct. However we are forced to wonder why a ballerina dances between these solid pieces of harsh reality.

After the success of the original show Love. Art Meets Love, which had recorded an influx of 150 thousand viewers in six months, the cloister of Bramante hits the mark again and confirms itself in the panorama of the Capitol as a cutting-edge museum with the innovative programming track curated by DART.

So all that's left is to live it. Why Enjoy it's nothing but a journey into one's imagination, into the absurda journey into a conscious and playful dimension of fun.

Winston Ferguson

"Total travelaholic. Subtly charming zombie geek. Friend of animals everywhere. Music buff. Explorer. Tv junkie."

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